iSE | FUSE Incubator News: SheBeasts Launch

We love a success story at iSE. Here’s SheBeasts’s Sadie Jones, a recent graduate of our FUSE social enterprise start-up programme, on the launch of Birmingham’s fitness-based social enterprise, bringing women together to empower one another through fitness, wellbeing and group support.


SheBeasts Limited sees fee-paying clients sign up for one-to-one personal training sessions, with profits re-invested into funding group activities for women in refuges across the city. The aim of SheBeasts Ltd is to offer a free lifeline to those living in refuges, giving them a greater chance at getting on the right path.

Whilst helping women improve their fitness across the board, through ‘rebounding’; a specialised low-impact, high-cardio exercise carried out on mini trampolines – SheBeasts Ltd will also work with women recovering from trauma, ranging from substance misuse through to domestic abuse.

My aim is to help as many women as possible feel more empowered as I believe wholeheartedly that building strength and health from within will help us all live strong and happy lives”.

The social enterprise has been founded by business consultant and body builder, Sadie Jones. Sadie says:

“Many women across Birmingham, who may have experienced trauma or difficult upbringings, do not have access to wellbeing training and may not be aware of the positive effects it can have on them”.

To find out more about classes and events visit