Human Lending Library: Social Enterprise Changing Lives – Clouds End CIC

iSE delivers the Human Lending Library in partnership with Expert Impact, matching social entrepreneurs with successful business founders for free advice and mentoring. The Library recently matched Heather Matuozzo, Founding Director of Clouds End CIC, with Karen Lynch, former CEO at Belu Water. Read on for more…


Clouds End CIC is a social enterprise like no other, the first in the UK to work with people with compulsive hoarding issues.

It all began in 2009 when Heather was working as a personal organiser when a children’s charity contacted her about a woman who’d had her children removed because of the state of the house. The council had cleared her house twice, but it had returned to an unfit state.

As she had read books on the subject and knew such circumstances indicated a mental health issue, Heather knew this wasn’t just like regular work. She suggested she could try and help the woman, but that it might take up to six months.


Sparking ideas

“I could feel this door creaking open, that it might be something I would be really interested in. I just started working with this lady and I just loved it.


“She cried for the first two sessions because she was so ashamed but she taught me so much and made everything I had read come alive. So I thought: this is what I want to do,” said Heather.

As her employer was not interested in adding it as a service to her company, Heather decided to go out on her own: thus Cloud’s End was born.


Person-centred approach

Heather works to empower people to think they can start to address the situation on their own as she does not want them to rely on her – simply because she can’t promise an unending amount of time.

Heather will start with baby steps – just asking someone if they will “have a play” with a pile of magazines, for example, to see what they might be able to let go of.

She has now helped around 70 problem hoarders through Cloud’s End and it is something that continues to bring her joy.


Mentoring for clarity

Heather applied to the Human Lending Library seeking advice on which aspects of her business to focus on. At present she juggles one-to-one sessions with clients, research into problem hoarding behaviour that she has been commissioned to undertake, and training.

Heather benefited from the clarity of her mentor, helping her prioritise and focus her time. “Karen’s calm but perceptive manner was so reassuring and encouraging. Her knowledge of the social enterprise brain versus the business brain was invaluable.

“The Human Lending Library is a genius idea and I know will take me forward to my next phase which is exactly what I wanted help with.”


If you have a business challenge that you would like help with, why not find yourself a free mentor? Apply now or discover more on our website.


Article adapted from Expert Impact, access the full article here.